Episode notes
This time my conversation is with Joey Mullen, widely known as the DIY Fishkeeper, and the The King of DIY. Joey came to rise in early days of YouTube, seeing a platform for expanding awareness and sharing his passion for aquariums. He never thought it would grow into an online empire of exposure, influence, and success at a scale previously unknown in the aquarium hobby. As one of the first online influencers, and before the term "content creator" existed on social media, Joey has seen it all from a unique position– the top. The arc of his online career and growth as a hobbyist has landed him in a coveted place of greater balance and a more intimate connection with his audience, though which he has found his lane and can truly enjoy the ride. From his new famous gallery and studio space where he has created an enviable collection of fresh and sa ...
Keywords
joey mullin