Ep. 1 - Kidney for Karcho (Part 1)

Building Better Brands by Amy Angell

Episode notes

In my kickoff podcast, I interviewed Briana Karcho, founder of Kidney for Karcho and former student and TA of mine. Listen as Briana details her journey to find her father a living kidney donor and how designing a charitable campaign can often be similar to marketing a small business.

Want to learn more about Manuel Karcho’s story and organ donations? Explore the links below!

piedmont.org

OrganDonor.gov

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Keywords
businessmarketingsmallbusinessbrandsbuildingbetteramyangellkidneykarcho