Episode notes
In the previous episode, I shared Rule #1 and how it translates to customer experience and your competitive advantage. In this episode, I want to discuss the matter of expectation management. This is by far the easiest thing to do, but so few businesses and organisations do it. The lack of expectation management is so bad that you just need to start and be average at it, and you’ll shine bright like a diamond!
A great customer experience is essential to any business. You might have the best products, services and employees in the world, but without a focus on improving your CX, you'll lose in the long run. It takes time to curate deliberate experiences, but the return on investment will be a thousandfold, so make the investment!
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