Episode notes
What do you get when you mix a million-dollar ad budget, a stiff collar, and a Shark Tank deal? A menswear revolution you’ll actually want to wear.
In this energetic and inspiring conversation, Adrienne Barker interviews Justin Baer, the founder of Collars & Co., a premium menswear brand that redefined the humble polo shirt. Justin shares how a simple discomfort—wearing dress shirts under sweaters—sparked a viral product idea that led him all the way to Shark Tank, where he landed deals with Mark Cuban and Peter Jones. Hear how Collars & Co. is transforming branded apparel, why firm collars matter (yes, really), and how this founder turned a COVID-era side hustle into a powerhouse brand shipping over a million shirts. If you're in the promotional products world—or just love a good startup story—you'l ...