Episode notes
Winning an award isn’t just about the great work you’ve done - it’s about how well you can communicate it. Judges don’t see your late nights, your innovation, or the hurdles you’ve overcome. They only see the story you write on the page.
In this episode, we’re joined by our very first guest, award-winning PR strategist and storytelling expert Annette Densham, to unpack the art and strategy of writing winning award applications.
Together, we’ll explore why words are your most powerful tool in the judging process, the common mistakes businesses make, and how to turn your entry into a compelling story that sets you apart.
If you’ve ever thought, “Our work speaks for itself,” this episode will change the way you approach awards forever.
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