When (and How) B2B Brands Should Speak Up | EP16

In a world where customers expect transparency and values alignment, staying silent is no longer safe. In this episode, we dive into the evolving expectations for B2B brands to speak up - not just on social issues, but on matters of industry ethics, innovation, sustainability, and internal culture.

You’ll learn why silence sends a message (even if you don’t intend it to), how to choose what to speak up about, and how to craft messages that are authentic - not performative. We’ll unpack real-world examples, common missteps, and give you a framework for leading with courage, clarity, and care.

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