Sales and Marketing Alignment to Drive More B2B Revenue | EP13

The Adonis Effect by Chloe Buntin & Derek Buntin

Episode notes

In many B2B companies, sales and marketing operate like two separate worlds - often pointing fingers at each other when targets aren’t met.

But the truth? When these teams align, magic happens. In this episode, we’ll explore practical strategies to break down silos, unify goals, and create a seamless buyer journey that accelerates deals and boosts revenue.

Whether you’re a marketer frustrated with lead quality or a sales rep tired of irrelevant leads, this episode offers actionable insights to get both teams rowing in the same direction.

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Keywords
growthMarketingDemand GenerationBusiness GrowthSalesinbound salesvisionCore ValuesBrandingBrand PositioningB2B