Episode notes
In this episode of Access Genie, we break down one of the most powerful tools in your business toolkit: the Go-To-Market (GTM) strategy. Whether you're launching a new product, pivoting, or scaling up—your GTM plan can determine if you thrive or flop.
We cover:
Intro 00:00
Go-to-Market Strategy 01:50
Understanding Your Assignment 03:48
Product Market Channel Fit 05:33
Market Readiness 06:58
Tech & Infrastructure 08:59
Positioning Message 11:13
Segmentation 13:46
Market Planning 15:32
Launch Sequence 16:07
Post Launch 17:11
Resource Check 17:44
Distribution and Launch 18:40
Measure Your Success 20:22
Real Life Example (Canva) 23:54
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Keywords
entrepreneurshipentrepreneurshiptipsancillarnombewuaccesgeniemarketingaccess genie podcastentrepreneurmarket research