Pricing Strategy | How to set the right price for your business

Access Genie by Ancillar Nombewu

Episode notes

We're now in Week 5 of our 8-week course, and this episode is all about one of the most make-or-break decisions entrepreneurs face: PRICING.

We’ve covered:

✔ Finding a business you’re passionate about

✔ Competitor analysis

✔ Market research

✔ Choosing the right business model

In this episode, we’re diving deep into:

Intro 00:00

Why pricing matters more than you think 01:49

Cost-Plus Pricing 03:33

Value-Based Pricing 04:29

Competitive Pricing 05:53

Penetration Pricing 07:25

Premium Pricing 08:49

Dynamic Pricing 10:10

Freemium Pricing 11:31

Subscription Pricing 12:55

Psychological Pricing 14:05

Steps to start with 15:51

Real-life example 20:12

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Keywords
businessentrepreneurshipentrepreneurshiptipsancillarnombewusalesaccessgeniepodcastaccess genie podcastentrepreneurstartup