How Broccoli is Transforming the Trades

In this episode of Accelerated HVAC Success, host Ben Middleton sits down with AJ Jain, CEO of Broccoli, to break down what AI really is, why it exists, and how it’s transforming the trades. AJ highlights elements of Broccoli, such as their Broccoli’s AI voice agents are built specifically for HVAC, plumbing, and electrical contractors—democratizing access to information, improving customer service, and integrating seamlessly into a contractor’s existing systems. He addresses common objections and fears he hears in the field, including the misinformation that can hold a business back, and notes that Broccoli’s technology understands a contractor’s own prioritization logic to automatically prioritize leads the same way the contractor’s team would.

AJ also highlights the real-world impact Broccoli is already having on businesses, and what he ...