Episode notes

What’s the real reason clients keep coming back? Hint: It’s not your deliverables. In this episode, I crack open Kurt Lewin’s Three-Step Change Model (unfreezing, changing, refreezing) and expose why most consultants fail at the final stage—refreezing chaos.

But the deeper lesson? Integrity isn’t a line item—it’s your legacy.

You’ll learn:

🔷Why “just following the client’s brief” often backfires (and how to pivot with grace).

🔷How to spot when your point of contact is the problem—and tactfully say it.

🔷The #1 trait that turns one-time clients into lifelong advocates. I’ll share hard-earned lessons from the consulting trenches, including why I’ve walked away from subcontracting and how radical honesty—even when it costs short-term profits—builds unstoppable trust.

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