Designing the Future of Luxury Automotive with David Blakemore

How is immersive technology reshaping the future of luxury automotive design?

In this episode of Immersive Futures, we sit down with David Blakemore, Head of Concepts at Bentley Motors, to explore how immersive tools, AI, and virtual workflows are transforming vehicle development—from early-stage concepts to future-facing experiences.

Drawing on over 15 years at the forefront of innovation in one of the world’s most prestigious marques, David shares how technology is unlocking faster iteration, deeper insight, and entirely new ways to co-create with customers.

Here’s what you’ll learn:

✅ How immersive design tools are accelerating development – Why virtual workflows are replacing traditional clay models and compressing multi-week iterations into hours.

✅ The evolving rol ...