Algorithmic Lives, Digital Tribes: Tulsi Mehrotra Menon on Work, Identity, and the Human-Machine Future

In this thought-provoking episode, we sit down with Tulsi Mehrotra Menon, a Cultural and Digital Anthropologist, to unravel the intricate relationships between work, identity, and technology in today's ever-evolving world.

Born and raised in Bangalore, Tulsi brings a unique anthropological lens to the corporate sphere, helping brands move beyond surface-level strategies to truly understand the human motivations and cultural contexts that shape consumer behavior.

We dive into:

• The Anthropology of Business: How Tulsi applies cultural insights to brand and business strategies, pushing for a shift from brand-centric to human-centric approaches.
• The Multitudes of Identity: Exploring how selfhood is constructed in 2025—and what it might look like in 2050—as work, technology, and personal ...