Note sull'episodio
Pepper Miller has been guiding and educating the masses since 1995 of how when you lead with Black insights, you win in the mainstream. Pepper has influenced great marketing in all of the big companies worldwide, and here in the US, we've gone backward.
Pepper has shifted her focus from DEI to Black research to inform cultural insights. While disheartening that we keep repeating history, there is always a new challenge and a new gratitude to have toward the work and remembering Black history while it's physically being erased from trusted resources.
The facts didn't go away, however, that Black people have value as a people, and as a market segment. Hire Pepper to revamp your go to market strategy, not to simply include Black people but to understand that as a market segment, they're already ahead. It's simply good business.
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