What are RTDs?

What are RTDs?RTD = Ready to Drink.

These include bevies such as coolers and premixed cocktails such as the caesar or margarita for example.

RTDs are a category in the alcohol industry. From 2022 to the present this category has set records worldwide which is why Raquel doing a pod on it.

Within the alcohol industry, RTDs have been trending for the last 10 years. However, it’s more popular than ever because drinkers want pre-mixed cocktails rather than buying the ingredients and mixing their own.

One RTD has the most impressive momentum...Raquel has a favourite RTD! Is it the impressive one?

Listen and find out!

SHOW NOTES

• The Spirit Business: www.thespiritsbusine ...