What does it really take to turn a large conference into a year-round marketing and community engine?

In this episode of the WeMarketers Podcast, Andrew sits down with Ivana Spiridonovic, B2B Marketing Manager at WeAreDevelopers, to break down how one of Europe’s largest tech events is marketed before, during, and long after the event days are over.

This is a practical conversation for marketers who work with events, content, or community and want to get more long-term impact from limited resources.

Timecodes:

01:22 – Meet Ivana Spiridonović and the scale of WeAreDevelopers

02:44 – How WeAreDevelopers grew from meetups to a 15,000-attendee conference

05:12 – How marketing is organized  ...