Why Smart Marketers Copy: Using Competitive Insights the Right Way

What if winning in marketing has nothing to do with originality?

In this episode, we dive deep into competitive insights -how smart marketers copy what works, spot hidden opportunities, use competitor data for ideas, and focus on leads, not likes.

🎙 Guest: Taylor Trusty Co-Founder & CRO at Newslever, a competitive intelligence platform used by 24,000+ marketers at companies like Nasdaq, Deloitte, Toyota, Airbus and more.

You’ll learn why:

• Deleted ads reveal more than ad libraries
• Quiet B2B content outranks viral content in results
• Long-form videos outperform short-term hype
• Copying is a strategy, not a sin

Timecodes:

01:36 — Who is Taylor Trusty?

05:27 — From agency trap t ...