Building a B2B Marketing Strategy from Scratch

Welcome to WeMarketers podcast episode featuring Albert Mercade, Marketing Manager at TalentUp.io. Join host Andrew as Albert shares his inspiring story of joining TalentUp.io as an intern and eventually shaping its marketing strategy from scratch. Discover how he tackled early marketing challenges, the effective strategies that led to TalentUp.io's growth, and the critical role of content creation, particularly blogging and salary benchmarking reports.

Albert also offers valuable advice for new marketers, discusses the impact of AI on marketing, and emphasizes the importance of patience, teamwork, and learning from failures. Don't miss this insightful conversation!

Timecodes:

01:03 Early Marketing Strategies at TalentUp

03:46 Effective Strategies and Lead Generation

07:01 Creating an Effective Blog