“Flash in the pan” style genres are a distinctly modern creation. Once born from message boards and chatrooms, they’re chucked into existence on social media and furiously lapped up by the music press. Every magazine, website, blog, podcast and channel is keen to shape the tastes of thousands, and embracing such fanciful “microgenres” can reap immense short term benefits for any outlet that appears to be on the zeitgeist.

And sometimes, just occasionally, these things crossover into the mainstream. That was the case with Salem, a “witch house” band from Chicago and Traverse City. Despite having existed before the short lived, two year mini-boom that was witch house, they ended up being at the forefront of it. After this album was released the promptly vanished, and have yet to do a single thing since their final 2011 EP I Am Still the  ...