Brand Success Stories: Popchips

Building Popchips in the UK- one snacker at a time

What did it take to launch one of the UK’s most successful better-for-you snacks?

In this episode, Ruth Fittock flips the mic to reflect on her eight-year journey launching and scaling Popchips in the UK, with Tomorrow Brands commercial lead Sofia DeCrescentiis, from Waitrose day-one listings to handwritten influencer boxes and navigating the brand’s acquisition by KP Snacks.

They talk about:

• How a US startup mentality collided with UK market realities
• The power of word-of-mouth before social media
• Why internal culture is make-or-break for scaling teams
• What marketing and sales can learn from each other

And what it really takes to build a brand of tomorrow (hint: it’s ...