How to Know If I Should Pivot My Business

In this episode of ThoughtWave, Dr. Dinin and Chris dissect the art and science of business pivots, exploring how these strategic shifts can shape the trajectory of a business. They discuss offensive pivots, like Apple or Meta’s forward-looking adaptations, which seize emerging opportunities and set businesses apart. Defensive pivots, designed to counter threats and maintain market relevance, are highlighted through examples such as Meta introducing Reels to compete with TikTok. The hosts also warn against squirrel pivots, the misguided chase of trends that often derail strategic focus.

Drawing from real-world examples, the conversation emphasizes the importance of aligning pivots with clear goals and values. They stress how seasoned experience, thoughtful decision-making, and strategic investments in expertise can save time, mitig ...