Ithaca Hummus: How Chris Kirby Turned a Farmers Market Stand into a National Brand

Esplicito

In this episode of This Dude Started Something, we sit down with the Hummus King himself—Chris Kirby, the founder and CEO of Ithaca Hummus. What started as a small stand at a farmers market has now turned into a multimillion-dollar brand found in over 10,000 stores nationwide. Chris takes us through his journey from burnt-out chef to entrepreneur, revealing the key moments that turned a single hummus flavor into a household name.

We get into the real grind of starting a food business—figuring out how to market a perishable product, the challenges of scaling production, and how going deep before going wide set Ithaca apart from the competition. Chris also shares his take on flavor innovation (spoiler: cinnamon butter hummus might be on the horizon), his passion for Bitcoin, and his latest project, Sat  ...