The Power of Giving It Away for Free

In this episode of The Vancrux Podcast, we dive into a powerful mindset shift: the art and strategy of giving value away for free — and why it’s one of the smartest moves you can make.

From Ed Sheeran singing in pubs for nothing, to drug dealers offering the first hit free, and even printer companies installing devices in offices with no upfront cost — we explore real-world examples of how giving first creates trust, embeds value, and opens the door to future success.

We break down why the attitude of “I won’t do it unless I’m paid” often limits your growth, and how embracing the law of reciprocity can build momentum in your career, relationships, and business. You'll hear 10 proven strategies used in industries worldwide — from free seminars to freemium apps — and why even unpaid jo ...