Ep. 28: Salomon - Where They're At and Where They're Going

Esplicito

We sat down for a phone call with Joe Johnson, the Alpine and Nordic marketing manager at Salomon. Joe starts off by telling us how he got from "Alta University" to the position he's in today. Joe gives his perspective on the past, present, and future state of skis, boots, and bindings at Salomon. The brand is a major player in all 3 hardgoods categories, so Joe has a lot to juggle.