Racism in sport and will influencers promote anything for money?

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On this week’s Most Ridiculous Marketing Podcast we deep dive into racism in sport. Given the recent Gillette campaign with Raheem Sterling, “Made of What Matters” we look at how Raheem, one of England’s brightest football talents in this generation has been crucified by the national press over his performances, personal life, tattoos and family. A football star who has been slandered and made out to be a terrible role model by our national press, and has come out the other side, to be seen as a figurehead in the nation for fighting prejudice and racism.

Sticking with the theme of football, Adidas jumped into the news with “Rent-A-Pred” where people in London could contact an Adidas WhatsApp hotline for help from one of the world’s best footballers to join their team of Sunday League footballers.

Finally, we discussed  ...