Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies.

In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking, and creating proactive market strategies.

Hosts: Rowan Noronha & Julien Sauvage

Guests: Tamara Grominsky & Beth Rogers

Producer: Grayson Ottenbreit

Editor: Stephen Despin ...