In this episode of The Layover, we sit down with Mike Richter and Erica Fieldman of Unplugged Collective to unpack how modern travel storytelling is evolving—and what it really takes to build trust, scale audiences, and create content that actually moves people.

From navigating brand partnerships and audience growth to balancing creativity with commercial realities, Mike and Erica share an insider’s perspective on building a media platform rooted in authenticity, intention, and community.

Together, they explore:

• How Unplugged Collective approaches travel storytelling with purpose, not just reach
• Why depth, perspective, and credibility matter more than ever in a crowded media landscape
• What brands misunderstand about creator partnerships—and how to get them right