S2, E15: The Power of Group Blogging in Microsoft Dynamics with Anya Ciecierski of ERP Software Blogs

In this episode of the Integrate Intelligently podcast, John Thomas and Chris Cannady engage with Anya Ciecierski, a marketing expert in the ERP and CRM space. They discuss the transformative power of content marketing, particularly blogging, and how it can enhance visibility and engagement in the tech industry. Anya shares her journey in blogging, the evolution of content creation, and the challenges faced by companies in crafting authentic and engaging content. The conversation also delves into the role of AI in content marketing, the importance of authenticity, and the dynamics between VARs and ISVs. The episode concludes with key takeaways on leveraging conversations for content and the collaborative nature of marketing.

Takeaways

-Content marketing can transform businesses in the ERP and ISV space.

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