The future is live. And if you still think digital is safer, cheaper, and smarter… you may be missing what customers actually want.

Dawn Farrow joins Alyssa Nolte to rethink the future of customer relationships through one bold idea: live, in-person experiences are not going away. They are growing. From concerts and festivals to pop-ups and brand events, people crave connection. They want to feel something real. If you sell anything, that matters.

This conversation is for founders, marketers, and leaders who feel stuck in a digital-first world. If you are tired of fighting ad algorithms and rising CAC, this episode will challenge how you think about risk, growth, and loyalty.

Why listen?

Because emotion sells. Because fandom drives revenue. Because your customers want more than clicks.

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