People don’t buy because you tell them to. They buy because they see themselves in the product.

Social proof is no longer a “nice to have.” It is the difference between scrolling past and clicking buy.

Alyssa Nolte sits down with Yelena Banic to rethink how brands use user-generated content, influencers, and real customer stories to drive trust and conversion. From micro-influencers to celebrities, this conversation breaks down why seeing real people use a product matters more than any polished sales pitch. If you sell direct to consumer, this episode will change how you think about your website, your product pages, and your marketing spend.

This episode is for anyone building or growing an e-commerce brand who wants to rethink the future of customer relationships and close the gap between interest and action.

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