Note sull'episodio
Customer segmentation isn’t just a spreadsheet exercise—it’s the foundation of your entire customer success strategy. In this episode, Alyssa sits down with Kristen Hayer, CEO of The Success League, to unpack what most companies get wrong about segmentation, how investor pressure is reshaping CS priorities, and why B2B needs to finally catch up to the B2C approach to customer value. From behavior-based segmentation to the untapped potential of AI, Kristen shares the mindset and methods that separate reactive CS from strategic growth engines.
Kristen Hayer is the founder and CEO of The Success League, a consulting and training firm specializing in Customer Success. With over a decade of experience building and scaling CS organizations, Kristen is a leading voice on how to operationalize customer-centric strategies that drive retention, expan ...