Note sull'episodio
What if the biggest barrier to adoption isn’t the tech but the humans using it? In this episode, Shannon Gregg joins Alyssa Nolte to break down why so many software implementations fail after the deal is closed. They unpack the generational dynamics at play, the importance of building around actual user behavior, and how to rescue a rollout that’s gone off the rails.
Guest Bio:
Shannon Gregg is a sales productivity expert, Salesforce evangelist, and professor with a PhD focused on CRM adoption. She brings a rare blend of academic insight and hands-on experience, especially in high-stakes environments like Life Sciences M&A. Known for her no-nonsense approach to tech rollouts, Shannon helps companies go beyond implementation to real, lasting adoption—making her a go-to voice for operational leaders navigating post-sale chaos.