#31: Hey friends!

This week, my friend Jared Rohrer, founder of Aesthetic Conversion, joined me for a debrief of marketing as of the beginning of 2026. (I feel this is important to note as things change so quickly). Jared is a faculty member of GAIN by Galderma, and an international industry expert. You have probably seen him on stage, whether you realize it or not! He is a dueling piano player for JellyRolls in Orlando (my Disney roots love this fact, HA), he’s hosted the Nexties at Aesthetic Next, and speaks all over the country on the regular. To get even 5 minutes with Jared is a spark of inspiration.

In this episode we talk about what metrics you should really be watching, SEO vs AEO, setting success markers for your team, education we love, and what’s worth your time! Make sure to listen all the way to the end for a generous off ...