Note sull'episodio
My guest on the podcast this week is Ivo Totev, Chief Marketing Officer of Cloud ERP at SAP.
He is a seasoned marketing veteran with more than 25 years of experience in the IT industry. In his current role at SAP, he’s responsible for defining marketing strategy and vision for SAP S/4HANA Cloud, SAP Business ByDesign, and SAP Business One. Prior to his role at SAP, Ivo was the CMO of Unit4 Group and served as CMO and Head of Cloud Business at Software AG.
During our interview, we explore the changing nature and role of business software in today’s society and what needs to be done to ensure we maximize the impact we can gain from it. Here are some of Ivo’s quotes:
“Business software is the foundation of changing over business models that we see around the world. This is the backbone of driving our whole economy wor ...