Note sull'episodio
This podcast interview focuses on product innovation that has the power to help any marketer hit the right nerve with their ideal customers by making every word resonate. My guest is Jonathan T. Mall, CEO of Neuro Flash.
After his studies in the Netherlands and the UK he was seduced by the opportunity to optimize consumer experience using machine learning and led the Science team in a IBM Big Data Venture.
He got obsessed with understanding how people think. Because the better we understand how and what people think, the better we can understand ourselves and communicate effectively with others.
This was the spark to make him found Neuro Flash, a marketing intelligence institute, using Big Data and Neuromarketing to u ...