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This podcast interview focuses on product innovation that has the power to help marketers to build the meaningful relationships with the right companies. My guest is Riaz Kanani, Founder and CEO of Radiate B2B.
Riaz is a mix of marketer, technologist and entrepreneur who worked with cutting-edge technologies throughout his career, whether it be the nascent flash/Java video space in the early 2000s to combining email, mobile and social media marketing technologies in 2008. Throughout it all, he’s used data as the backbone behind these technologies to better understand how people behave and use these new approaches. In that journey, he founded 6 companies and worked for IBM, Lyris, Alchemy Worx and Profusion. He’s also a mentor at Techstars.
Today, he’s helping to build a better way to do B2B Marketing that increases both average contra ...