Note sull'episodio
This podcast interview focuses on product innovation that has the power to help creative people know upfront whether their Creative will work – and with that produce work that has an exponentially bigger impact. My guest is Coen Olde Olthof, CEO of Alpha.One
Coen started his career at KPMG in information risk management. He then moved to Getronics, where he became responsible for digital identify management and later on IT Services Sales. When Getronics got acquired by KPN, the largest Telco in the Netherlands, he was asked to lead the process to turn KPN into an online organization. Shortly after that, he added Marketing to his portfolio as well.
Today, he’s ranked as one of the top 10 Marketeers in the Netherlands and the CEO o ...