37. Marketing From Inside the Trenches

🎙 Episode 37 – Marketing From Inside the Trenches

In this episode of The Practice Builders Podcast, Dr. Kyle Pankonin breaks down a proven, multi-channel marketing strategy for chiropractors who want consistent patient flow without relying on one platform or trend.

This episode addresses a common mistake: over-reliance on a single marketing channel, often social media, and why that approach leads to frustration and inconsistency.

Instead, Dr. Pankonin outlines how to build an education-based marketing system that positions the doctor as the local expert and compounds over time.

You’ll learn:

• Why diversifying marketing channels creates stability and predictability
• How education-first marketing builds trust and long-term  ...