How RB2B went from 0 to $3.5Mn+ ARR within 7 months!

RB2B achieved $3.5 million in Annual Recurring Revenue (ARR) within 7 months with a lean team of only 5 full-time employees. This impressive growth can be attributed to their unique "LinkedIn-Led Growth startup playbook," which prioritizes Go-To-Market (GTM) innovation and community building.1

Here are the key elements of RB2B's growth strategy:

Product Focus: Instead of striving to become an all-encompassing platform, RB2B concentrated on delivering a core value proposition that differentiated them from competitors. Their solution focuses on identifying anonymous website visitors in the US and providing their LinkedIn profiles, enabling businesses to convert these high-intent visitors into leads.

Pricing Strategy for Brand Building: RB2B adopted a self-serve mo ...