From Geopolitics to Gen Z: What’s Really Shaping Fashion Now?

Desirability is the new Margin - from Paris 🇫🇷 di The Deep Dive Team

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What does it mean to be a fashion brand in a world defined by uncertainty?In this episode, we explore how global volatility — from political polarization to climate disruption and shifting consumer values — is reshaping the fashion industry in real time.It’s a big-picture reflection on the future of creativity, responsibility, and brand strategy when nothing feels stable — and why the most forward-thinking players are focusing less on trends and more on truth.