When Is Your Brain Most Productive? Energy Patterns for Entrepreneurs

You've been trying to be productive during business hours instead of during your brain's actual peak hours.

For years, you forced yourself to be a morning person because that's what the productivity gurus said. You'd drag yourself out of bed at 5 a.m., tackle your most important work while your brain was still booting up. Two hours later, you'd finished work that should have taken 45 minutes—and it wasn't even your best work.

Meanwhile, around 2 p.m., your brain would suddenly come alive. Ideas would flow. Complex problems would become clear. But by then, your day was packed with client calls and urgent tasks. You were wasting your peak mental energy on email and admin work.

Here's what scientists know that most entrepreneurs ignore: your brain operates on natural rhythms that control when you're sharp, creative, focused, or sca ...