Note sull'episodio
Think about your best month in business. Now think about what you did the month after. Were you more focused or less focused? More disciplined or less disciplined?
Be honest.
Sheila Slick had her best sales month ever. Everything clicked—outreach was working, follow-up was generating referrals, content was connecting, systems were automated. She felt like she'd finally figured it out. So what did she do? She started exploring new service offerings, working on a course, saying yes to speaking opportunities, planning a complete brand refresh.
But she stopped doing the daily outreach that created that great month. The content schedule that was working. The client check-ins generating referrals. Why? Because those things felt basic. Not necessary anymore after such a huge win.
Three months later, her revenue was back to where ...