E313 The Business of Believing: How Sarah Hagenow is Rewriting the Alice in Dairyland Playbook

Forget everything you know about feel-good farm PR. Sarah Hagenow, Wisconsin's 78th Alice in Dairyland, is revolutionizing agricultural advocacy with data-driven approaches. This isn't your grandmother's agricultural ambassador story—this is about turning sustainability metrics into profit margins and transforming show ring evaluation skills into market positioning advantages.

Join us as we dive deep into Sarah's remarkable journey from a 13-year-old working with a broken-legged heifer named "Sassy" to becoming half of the first sister pair to hold the Alice in Dairyland title.

Key Topics & Timestamps

Opening & Introduction

* Sarah's data-driven advocacy approach

* Component premium increases for Wisconsin dairies

* Preview of the transformative Sassy story

The Sassy Story: Foundation of Trust

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