This week, I’m addressing a hot-button issue in our industry: AI. I’m giving you a behind the look at all the ways I am and am not using AI in my business and my life.

Here’s the headline: I do not use generative AI to create any content that I share online (blog posts, emails, etc.) and I do not, will not, ever use any AI tools in client work, but there are some non-generative AI tools that I use in the process of getting work done and I want to talk transparently about how I’m using these tools and the principles that I use when deciding which tools to use or not.

Here are the three principles: 1) I will never use AI to create content I present as my own writing; 2) I don’t use AI to replace work I would hire a human to do; and 3) I try to be mindful of the environmental cost and only use tech tools that are worth it.

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