VR, Deepfakes, and the Future of Digital Engagement with Professor Robby Ratan

In this episode, FTA COO Ryan Minnick dives deep into the world of virtual reality (VR) and deep fakes with Michigan State and Stanford professor, Robby Ratan!

If you caught Professor Ratan's captivating keynotes earlier this year at the FTA Annual Meeting in Long Beach or the Technology Conference in Boston, you know you’re in for a treat. In this episode, Robby takes us on an eye-opening journey through his groundbreaking work at the crossroads of technology and psychology.

What’s all the hype about VR? Robby sheds light on the heated debates, unpacking both the fascination and fears surrounding these futuristic tools. And trust us—it’s not just sci-fi! This has real implications for us as tax professionals and society at large.

He breaks down the “media equation,” a crucial concept that tax administrators need to understand t ...