Don Gleason - Unreasonable Engagement for Startups

https://dongleasonconsulting.com/

Don Gleason from Don Gleason Consulting talks about Unreasonable Engagement: How Startups Can Win by Doing More Than Expected

Unreasonable Engagement in Consulting

Mary and Don discussed the concept of "unreasonable engagement" in consulting, inspired by Will Guidara's transformation of a struggling restaurant into the world's top one through "unreasonable hospitality." Don explained that this approach involves leading with curiosity rather than judgment, asking questions to understand clients' needs and challenges, and providing solutions tailored to their unique situations. He emphasized that this method, which he applies to consulting for startups, focuses on giving clien ...