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What should tech startups know before expanding beyond their home market?
In this episode of Startup Founders and Backers, we explore that very question with Dr. Shan Nair, president of Nucleus and a pioneer in international expansion services. With a background that began in nuclear physics at Oxford and led to advising globally recognized names like Tesla and FaceTime, Shan brings a rare blend of analytical precision and hands-on business experience to cross-border growth.
Our conversation covers the full spectrum of what startups must consider when scaling internationally. Shan outlines the most common expansion scenarios, including companies hiring their first overseas employee or those already present in multiple countries struggling to manage operations effectively. He explains how Nucleus provides a single point of contact acro ...