In this episode, we chat with Francesca Cherruault, founder of Filthy Brands, about shaking up the fragrance industry and championing independent brands. From her early days at Escentric Molecules to launching her own distribution agency, Francesca shares insights on how consumer buying habits have evolved, the power of brand storytelling, and what it takes to get a niche fragrance onto the shelves of top retailers. Tune in for a candid and inspiring look behind the scenes of luxury fragrance distribution.

filthybrands.com