Employer Branding - Interview w/James Ellis

This week on Shoppe Talk, host Jesse J. Mansfield IV sits down with James Ellis, a world-leading expert on employer branding. James argues that a company's employees are its internal customers, and successfully scaling requires attracting the right talent—a vital, yet often ignored, facet of branding.

💡 Employer Branding: Quality Over Everything

Employer branding is a niche within classical branding with one critical difference: it's all about quality, not quantity.

• The Core Question: Why should the person you want to hire choose you over all other options?
• Hig ...