Hosts Jason Koonin & Denee Burns talk about the month of June starting out tepid, but noticing the rental market heating up as June progresses and now it's HOT, HOT, HOT! In this conversation hosts, Jason Koonin & Denee Burns, discuss the current state of the self-storage market in Canada, highlighting significant growth, recent major transactions, and the impact of these developments on Bluebird Self Storage. They explore the importance of customer experience, staff engagement, and innovative marketing strategies, while also addressing the competitive landscape and pricing strategies in the industry. The conversation concludes with an optimistic outlook for the future of self-storage in Canada, emphasizing community partnerships and brand awareness. They also talk about the latest large self storage acquisitions in Canada which reveal some tells about where self storage is headed and Denee shares about her whirlwind trip through Western Canada - Alberta and British Columbia and what she observed! It might surprise you!

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Takeaways: - The rental season in Canada is experiencing significant growth. - Major transactions, like the QuadReal Property Group - Maple Leaf transaction signals a bullish market and large capital players entering the self storage space. - There is a strong demand for self-storage due to population growth. Bluebird is focusing on enhancing customer experience and staff engagement. - Community partnerships are vital for brand recognition and growth. - The competition is primarily based on pricing strategies, which can be detrimental. - Bluebird's transparent pricing model sets it apart from competitors. 2025 is expected to be a strong year for rental activity in Canada. Innovative marketing strategies are being implemented to engage local communities. - The self-storage market in Canada is evolving with new investment opportunities.

Chapters

00:00 Summer Kickoff and Market Update

04:11 Impact of Major Transactions on the Industry

07:51 Growth and Development in Canada

12:47 Customer Experience and Staff Engagement

17:48 Grand Openings and Community Partnerships

20:01 Market Competition and Pricing Strategies

25:54 Rental Activity and Future Outlook

28:21 Innovative Marketing Strategies

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